Testimonials

"We have been very impressed by Connexus PreciSion's work for the Premier League over the past three seasons, both in terms of the rigour of their analysis and the quality of their servicing. They are proactive and have a strong commercial sense, and understand clearly both what information sponsors need and how to present it to them. They are very much an integral part of the Premier League's team, and we are delighted to be working together for a further three seasons. I would have no hesitation in recommending their work."

  Nicky Fuller, Head of Commercial Relations
  FA Premier League

"When we first appointed Connexus PreciSion as the Premier League's research consultants they immediately took control of the research programme, sorted out what research we needed and what we didn't, and then took full responsibility for dealing with all the data that came in, writing reports that the clubs and sponsors could easily understand, and handling all the questions that came in from our various stakeholders.

I was therefore able to get on with what I was supposed to be doing, totally confident that the research programme was being properly managed, professionally and with real expertise."

  Richard Thompson
  Director, Arena International
  Formerly Head of Sponsorship, FA Premier League

"I have worked closely with Connexus PreciSion over the past five years on several projects and can say they are the very best when it comes to sponsorship evaluation.

In a complex and challenging area, they consistently demonstrated a comprehensive understanding of the subject. Importantly, they explained their conclusions in a way that was easily understood. These attributes generated credible and persuasive analysis that added significant value to our understanding of the returns delivered by sponsorship"

  Robert Elstone
  Director, Sports Business Group
  Deloitte & Touche

"For the first time, we now have a proper understanding of the value we receive from our sponsorship activities. Connexus PreciSion's work gives us a comprehensive, credible assessment of how effectively our brand and commercial objectives are delivered by our sponsorships.

Their work delivers a clearly superior level of accuracy – and what provides real additional value is the added insight they give us in their reporting and general client servicing, so we benefit from their expertise and experience as well as the hard facts and figures.

Their contribution means we are now able to make much better, and better-informed, decisions, and to get better value from the company's investment in sponsorship."

  Steve Perry
  Partnership Manager
  Virgin Trains

“Sports sponsorship is a relatively new vehicle for promoting the Travis Perkins brand and we recognised a need for specialist expertise to help us get the most out of our investments.

Connexus PreciSion have been extremely valuable to us in helping us understand what our various sponsorships are actually worth to us – and what potential new opportunities are likely to deliver.

They quickly demonstrated a strong understanding of our business and our brands. In addition to the analysis’ core facts and figures, they provided a real level of insight and meaning in their interpretation and presentation of the data, and valuable, practical advice as to how we can get more out of our sponsorship activities.”

  Bronagh Carey
  Marketing Director
  Travis Perkins

“The Arsenal stadium naming rights project presented us with a particularly challenging task. The number of companies able to make such a commitment is relatively small, as is the level of understanding in Europe of this form of sponsorship. We needed to provide interested parties with robust, credible and persuasive research that clearly demonstrated the value and benefits that sponsoring our stadium would deliver.

Connexus PreciSion designed and managed a comprehensive research programme that was of real value in demonstrating to sponsors just how stadium sponsorship works, and the returns they could expect from it. Connexus PreciSion’s work was a valuable, integral part of our naming rights sales process, which was successfully concluded with the announcement of the partnership with Emirates, Europe’s largest ever sponsorship deal.”

  Adrian Ford
  Commercial Director
  Arsenal Football Club

"Know just what research we need for all our various sports and event sponsorships, and how to analyse it in a way that gives us true insight"

  Charlie Mitchell,
  Sponsorship and Events Manager,
  Siemens mobile

“Original, comprehensive approach to sponsorship evaluation, combined with informed insight - provides a real understanding of how an event can deliver value to a sponsor.”

  Charles Barnett, Managing Director
  Aintree Racecourse

“I can vouch for the quality of the Connexus research activity. In addition to the regular evaluation reports they provide, we have also appointed Connexus PreciSion to manage a bespoke research programme analysing the effectiveness of club sponsorship. I have been very impressed by the insight and intelligence of their interpretation and how it relates to sponsors’ requirements, and their work is of real value in understanding and enhancing relationships with our sponsors.”

  Paul Smith
  Director, Chelsea FC

"Connexus PreciSion's evaluation reports are of real value to us, in helping us build stronger relations with our club partners, and with on-going business development.

Increasingly partners are looking for more deliverability and accountability through sponsorship programmes. Our approach, which is based around building marketing programmes for partners, can only work with if we have the appropriate measurement and controls in place.

Connexus have proved a more than capable provider in this regard. Existing and prospective partners appreciate the rigour and accuracy that goes into the analysis, and how easy it is to digest the information - importantly this helps them make a strong case to their management in support of the club sponsorship activity."

  Steve Sayer
  Business Development Manager,
  Manchester City FC

"We have found Connexus PreciSion's evaluation reports very useful indeed in regard to our sponsorship of Leicester City. The information is well laid out and well explained, and we find it very easy to locate whatever figures we need for our own reporting processes.

We are also very impressed with the attention to detail Connexus put into the reports – they have taken the trouble to come to our offices and explain not just how they analyse the data but also why they do it the way they do. We are as a result fully confident that the analysis of our sponsorship is in extremely reliable hands"

  Kiran Hollingworth
  Brand Manager, Alliance & Leicester

“Southampton’s main club sponsor, Friends Provident, are given a great deal of reassurance by the analysis provided by Connexus PreciSion. They tell me they find the reports well laid out and easy to follow, and provide exactly the information they need for their own analysis and reporting.

In addition, they appreciate the fact that Connexus have taken the time to explain where the figures come from, and so they are very comfortable that the reports they receive contain information they can trust and believe in.

All this is very important to us as a club, as it is essential we are seen by our sponsors to be as concerned about value as they are. Connexus’ work helps us do this successfully.”

  Rupert Vitoria
  Head of Sales, Southampton FC

"Our sponsorship of Southampton FC represents a major investment for Friends Provident and it is absolutely essential that we are clear on the return we are getting from our investment. Connexus PreciSion's analysis is a very valuable part of our review process.

While we are somewhat sceptical of most sponsorship evaluation analysis we have seen over the years, we are confident in the figures presented by Connexus because we understand the reasoning and knowledge on which they are based."

  Ashley Taylor
  Manager, Corporate Responsibility & Governance,
  Friends Provident

“Thomson is a very media literate sponsor, and as such we find Connexus’ reports extremely valuable in helping us demonstrate to them they receive great value for money from their sponsorship of the club.

It’s also very useful for me to be able to pick up the phone to Connexus and get a quick and logical explanation for any questions I have over the data – for example the research indicated that Thomson’s perimeter boards were under-delivering vs FAPL averages due to clarity issues and we were able to address accordingly in mid season with the net result being over-delivery vs FAPL clarity averages.”

  Matt House
  Director – Commercial Partnerships,
  Tottenham Hotspur FC

“Connexus’ analysis is of great value both to the club and to our sponsors. The information provided is both clear and well presented, and is an integral and valuable part of the service we provide to Reebok.”

  Gareth Moores
  Commercial Director
  Bolton Wanderers FC

"Connexus PreciSion's evaluation helped us, for the first time, identify objectively what Aston Villa's shirt sponsorship is actually worth."
  Abdul Rashid, Commercial Manager
  Aston Villa Football Club

"I would have no hesitation in recommending Connexus PreciSion's sponsorship evaluation services to any other rights owner looking to conclude a sponsorship negotiation successfully.

Their understanding of their subject is so thorough, they are able to explain complex analysis in a way everyone can understand, and they have a genuine passion and enthusiasm for delivering a real top-quality service over a long period of time.

This includes taking the initiative for telling us what we need to know, and providing us with valuable information and insights which help us add real value to our sponsors and potential sponsors. And they're nice people to work with too!"
  Juliet Slot, Sales & Marketing Director
  Fulham Football Club

"I have been very impressed with Connexus PreciSion's data mining, insight derivation and professionalism, all of which have been of great benefit to me in generating the information necessary to ground our brand strategies.

The analysis has also proved extremely valuable in our negotiations with sponsors, and has given me an advantage when discussing the true media value of SAFC. "

  Jim Slater, Director of Marketing
  Sunderland Football Club