Sponsorship Rights Owners

Rights owners and sponsors often approach sponsorship opportunities from different perspectives.

When it comes to valuing a property, for instance, the questions that are often considered by the rights owner include:

• “How much do I need to break even?”
• “How much have I been told to get?”
• “How much does everyone else get?”
• “How much do I think I can get?”

While these are all important questions, and should all be addressed, the sponsor will be asking a very different set of questions. For instance:

• “How efficiently will this reach my target audience?”
• “How much would it actually cost me to purchase a similar level of exposure through paid-for advertising?”
• “What is the value to me of all the benefits I receive in addition to media exposure (eg access to databases, branding on replica kits, licensing rights, use of personalities, etc)?”
• “How effectively does the sponsorship deliver my brand objectives (eg brand awareness, brand image, purchase consideration, etc)?”
• “How great are the commercial returns attributable to sponsorship?”
• “How does this compare with what would have happened if I had spent my money on something else?”

PreciSion’s approach and services have been designed to provide robust answers to the sponsor’s questions.

Answering these questions enables the rights owner to:

• Demonstrate understanding of the sponsor’s business
• Build the sponsor’s confidence in the opportunity’s ability to deliver
• Provide the sponsor with important internal management reporting information

Both parties, in other words – the sponsor and the rights owner – benefit greatly from our comprehensive, sponsor-focused, transparent approach and market-leading expertise.

Sponsorship is a legitimate, highly effective marketing communications and commercial discipline, which can deliver significant value to sponsors. And our services help demonstrate how great this value is to the sponsor.