Adding Value through Sponsorship

• Entertainment proposition
• 16-34 year olds
• Raise awareness of Vizzavi
• Drive traffic to Website - subscriptions
• Sell content - ring tones, logos

Pop Idol was identified as :

• The latest entertainment phenomenon
• Appealing to young adults
• Likely to generate interest beyond the programme

	The success of the TV show created the demand for a national tour with 21 different dates.

Pop Idol achieved:

• 13 million viewers
• 8.6 million votes
• Outstanding level of PR interest
• The biggest selling hit record ever

Sponsor Benefits

For Vizzavi, the deal included ownership/management of the ITV Pop Idol Website, which was visted by over 4million people.