Siemens mobile & the FA Premier League

We negotiated a sponsorship deal with FA Premier League, which incorporated the following:

• Official mobile phone of FA Premier League
• Perimeter boards
• Presence in programmes
• Tickets
• Hospitality

This gave an opportunity for leverage.

Leveraging football

Throughout our partnership with Sky (who owns 9.9% of 5 UK clubs) we enhanced Siemens association with Premier Football by :

• Additional perimeter boards
• Sportal.com
• Official club branded WAP phones
• Advertiser funded programming
  • Talksport radio programme
  • Promotions
• National
  • Press partners
  • General football websites
  • Teletext
• Local
  • Club events
  • Press partners
  • Club web sites
  • Regional TV

Sky purchased 10,000 Siemens WAP phones, which were heavily promoted on-air and in Sky Digital Magazine via a viewer offer.