Extending the Relationship

All eyes were on the colour promotion.

• L'Oréal Professionel viewed as the world leader on professional hair colouring
• The concept - strong fashion link (Total Look)
• L'Oréal Professionel / Central Saint Martins material used to create ‘Trends Look Book’
• Advertorials / Promotions etc
  

	L'Oréal Professionel collection designed by Central Saint Martins students opened the show as up-and-coming talent Award from L'Oréal Professionel to winning designer

Leveraging the Association

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The Fashion Magazine

Sponsorship of the Young Designers supplement highlighting up and coming talent

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' All Eyes on Colour' supplement

Insert in Glamour Magazine, including a guide to salons and services, with techniques, styles and directory

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16 page feature in Glamour

Focussing on the L’Oreal Colour Trophy, reinforcing links with Central Saint Martins and fashion

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Advertorial in The Fashion Magazine

The ‘Total Look’ award winner

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Editorial Endorsement

'Young Blood' article in I-D magazine