The opportunity for L'Oréal Professionnel

Creating links with fashion would deliver L'Oréal:

• Ownership of colour as a fashionable statement
  
• Credibility within fashion.

We decided to build L'Oréal a relationship with the leading fashion, design and art college in the UK.

	We're happy to spend time and splurge money on our preciously styled wardrobes, yet bewilderingly we continue to balk at the cost of a decent cut and colour (even though hair is the one accessory we never leave at home). L'Oréal Professionnel advertorial in Vogue Millennium issue

L'Oréal & Central Saint Martins

• Sponsorship of the BA Graduate Fashion Show
• Branding an event and all promotional literature
• Hair Styling provided by L'Oreal portfolio hair stylists
• Giorgio Armani cosmetics to create the 'Total Look'
• Salon competitions to win tickets and outfits