| Build a brand, not
just sell the front cover
"Small in size, big on impact", Glamour arrived
as a new entry to women's monthly sector, with the instant
stand-out feature of being "handbag size".
Connexus developed a communication strategy to
- Drive sales
- Build the brand
|
The Strategic Challenge
- Counter consumer apathy and cynicism within this over-heated
sector
- Position Glamour as truly new and different
- Achieve a healthy launch circulation figure - and beyond
- Evidence the brand's values
celebrity, fashion, modern
- Drive trial - new retail and distribution techniques
|
