Background

• New integrated marketing strategy
• Meet the budget airlines’ challenge head-on
• Genuinely competitive on price
• Added value service
  • More destinations
  • Central Airports
  • More flights
  • Better Service
  • Budget Prices, BA value
    

Summary

• Created a new programme in partnership with Sky: British Airways Destinations Report
• The only entitlement on Sky News
• 5 times a day, 365 days a year
• Leisure and business travellers
• Extended through:
  • Sky.com
  • Sky Digital Text
  • Sky Customer Magazine